Pens always come in handy. Whether at work or home, at school or university – pens are used everywhere. When you start handing out promotional pens, you will discover that everyone loves receiving a high-quality pen as a gift, and it’s a great way of getting your company’s advertising message out there. When you give away handy promotional pens featuring your logo, you not only make your customers, business partners and employees happy, you also reach a big target group of potential customers, thereby raising the profile of your company and your services.
Even in the digital age, pens still top the list of the most popular promotional items. But what makes pens such a successful promotional gift? Personalised pens are not only timeless, they are also extremely useful, giving the recipient enormous added value.
When used as a promotional item, visually appealing pens are guaranteed to leave a lasting positive impression in the minds of recipients who are not yet customers of yours. Trade fairs in particular are a promotional opportunity with huge potential for gaining new customers, which is why pens are used there as a giveaway item so often.
You can, of course, use promotional gifts such as pens to gain new customers, but don’t forget your existing ones! Even if you have already impressed your existing customers with your experience and expertise in your field, pens are the ideal promotional tool to remind them of you regularly.